“There is something more fundamental than Feedback loops,” Kyle said slyly looking over his omelette. “Do you want to know what it is?”
We were having breakfast at the Magnolia Pancake House, my one real restaurant find here in San Antonio. The food is simply amazing. After having one if their buttermilk pancakes I was forced to conclude that I have never really had a pancake before. Yes, their food is that good.
“Sure,” I replied. Never really knowing where he is going to go with an idea but almost always finding it interesting.
“We are wrong,” he said softly, as if it is an unspoken secret, “a lot.”
I stirred some sweetener into my coffee.
“We are wrong a lot.” I repeated slowly.
“Most of the time, probably.” He added with a smile. “We are wrong a lot, and that is why we need feedback. That is why feedback is superior to careful planning, because we are wrong a lot.”
I nodded, watching Kyle pour a quarter cup of cream into a relatively small cup of coffee.
“How can you drink that?” I asked.
“About cream, I am never wrong,” he said simply.
I pondered the premise, about being wrong and not about cream, I still believe he is wrong about cream. A concept more fundamental than Feedback loops is this simple idea, we are wrong a lot. Why do we need feedback? Because we are wrong, a lot.
“Brilliant.” I said simply, finishing off the last of my buttermilk pancake. I was speaking, of course, about the pancake, but Kyle seemed to think it was about his idea, so I let it slide since the idea was brilliant too.
“Hard to sell though,” I added. “Imagine telling a client who was deservedly proud of their accomplishments that they are wrong a lot. I need to think of how to package it.”
“That’s your job,” Kyle added, “I provide the fundamental concepts, and you market them.”
I was already thinking, perhaps I could talk about ways Einstein was wrong. Sell the idea that even brilliant people are wrong a lot. Do it right, and by the end of the presentation people would be begging to be wrong a lot just like Albert and Edison.
“I already have an idea,” I added, “and it just might work.”
Kyle smiled.
“Of course,” I added, “I’m wrong a lot.”
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